Regional winners Europe are Philip Bethge, Rafaela von Bredow and Christian Schwägerl from Germany’s Spiegel magazine, who depict the current revolution in conservation: the discovery of nature as a marketplace. Meticulously researched, the article “The Price of Survival: What Would It Cost to Save Nature?” (SPIEGEL 21/2008) shows how pricetags are being put on corals, rainforests and rare plants for producing food, CO2 sinks and drugs. Our planet may be saved, because “destroying nature will no longer be profitable while protecting it will.”